UPDATED: 2020-11-06

This Privacy Notice tells you how we collect and process the information from which you can be identified directly or indirectly (“Personal Data”) when you browse this MANI BY BRITTA HERMANN website, as well as when you interact with different MANI BY BRITTA HERMANN platforms and portals using your Personal Data (“MANI BY BRITTA HERMANN platforms”).

This Privacy Notice provides information on:

1.         Who are the MANI BY BRITTA HERMANN Data Controllers?

2.         What Personal Data does MANI BY BRITTA HERMANN collect and use (Categories of Personal Data)?

3.         What does MANI BY BRITTA HERMANN do with your Personal Data and why (Purpose,  Processing, Legal         



Who are the MANI BY BRITTA HERMANN Data Controllers?

The following MANI BY BRITTA HERMANN Data Controllers jointly determine how your Personal Data is used by MANI BY BRITTA HERMANN for the purposes identified in the MANI BY BRITTA HERMANN Privacy Notice (“Joint Controllers”). They are responsible for protecting your Personal Data and complying with GDPR and national legislation governing the use of your Personal Data.

Via Modenese 479 - Pistoia - 51100 - Italy

For the purposes of

Sales of MANI BY BRITTA HERMANN products – online and off-line order
Product research and development

the legal entities identified below form Joint Controllers:

Via Modenese 479 - Pistoia - 51100 - Italy

What Personal Data does MANI BY BRITTA HERMANN collect and use (Categories of Personal Data)?

These are the categories of Personal Data we collect directly or indirectly from you:

Identity information – includes: name [first, last, initials], Date of Birth, e-mail address, unique consumer identifier number, nickname, password, social media identifiers and information passed along to us via your Facebook or Runtastic account. We use it to verify your identity.

Contact information - includes: your phone number, shipping and billing address, e-mail address, Messenger ID, social media handle, any other communication channel you have used to contact us for more information. We use it to contact you for different reasons depending on the purposes stated below.

Location information - includes: your residential location, current log-in location [IP address], GPS location (if you wish to share us, for example through your mobile device settings), or the specific MANI BY BRITTA HERMANN site you have visited that might give us clues about where you are. We use it to help you find what you are looking for at your current location.

Purchase information - includes: your payment information (credit card number), payment risk profile (provided to us by our payment risk solution), shopping cart (your ordered items), delivery details, shipping and billing address, customer order number, purchase history with MANI BY BRITTA HERMANN, transaction ID, and any other information related to your purchase. We use it to complete your order on MANI BY BRITTA HERMANN sites, in MANI BY BRITTA HERMANN stores, or other selling platforms.

Behavioural and Profile information- includes: your shopping history, Wishlist items, your browsing behaviour, your browsing preferences, your shopping preferences, in-store interactions, your workout history, product reviews, social media interactions with us, and any other intelligence we have about you to help us learn you as a consumer better, including “Community information”. We use it to know you better as a consumer, so we can send you marketing messages containing only products and services that we think you might be interested in.

Community information – includes: information provided by you when you participate various MANI BY BRITTA HERMANN events and communities either as a trainer, team member, a participant or as a promotor of our events, including for example: pictures, videos, your nickname, your team, your interests and preferences, your feedback, leader boards, event participation, joined groups, and registration details. We use this information to organise the events and communities, and to know more about you as a consumer.

Social Media information – includes: information obtained through your interaction with us on various social media channels such as Facebook, Instagram, Google, etc., including: any social media information that is publicly available such as your social media handles, social media interactions and public postings, your “Likes” and other reactions, your social media connections, your photos that are public, or those you send to us by mentioning us or following our social media posts by using “handles” or “hashtags”. We obtain this information from the social media network (e.g. Facebook, Snapchat, Instagram, etc.) directly or indirectly through third-party agencies we have agreements with.

Device information – includes: Information about your device or browser that give us an idea about your browsing behaviour or device usage.  Your device and browser information is collected by our cookies, tags, and pixels. This is often required for network security purposes. This includes, but not limited to: IP address, date and time of the visit, how long you remained on our website, the referral URL (if you came to our site via a different site or an advertisement), the pages visited on our site, your browser type, device type, versions, operating system.

Correspondence – includes: conversation we have when you contact customer service, the emails you write us about our products or services, the complaints you address to us via post, e-mail, fax, or call, notes we prepared on your feedback, call back from our Customer Service to you, and any other communication between you and MANI BY BRITTA HERMANN personnel. We record all Customer Service calls for quality assurance purposes.
Preference information - includes: preferred language, log-in location, Wishlist items, preferred shipping address, browsing preferences, our correspondence with you, your MANI BY BRITTA HERMANN product reviews. We use it to give you convenience when you visit and/or shop on our sites.

Purpose - Lawful Basis

Site (MANI BY BRITTA HERMANN Domain) Operation - Legitimate Interest

Domain and Network Security and User Authentication - Legitimate Interest

Global Credential to All MANI BY BRITTA HERMANN Platforms – User Experience - Legitimate Interest

Sales of MANI BY BRITTA HERMANN Products - Online and Off-Line Order - Performance of Contract

Payment Fraud Detection - Performance of Contract / Legitimate Interest / Legal Obligation

Product Delivery - Performance of Contract

Electronic Delivery Tracking - Consent

Business Operational Analytics - Legitimate Interest

Customer Service - Legitimate Interest

Personalised Marketing Messages Via Email (Newsletter Sign-Up) - Consent

Personalised Marketing Messages Via Email (Via Existing Contract) - Legitimate interest

Creators Club Membership Administration (where Applicable) - Performance of Contract

Private Event Registration - Performance of Contract

Open Event Registration - Legitimate Interest

Product Research and Development - Legitimate interest

Legal Obligation - Cooperation with Law Enforcement And Regulatory Authorities (Including Courts) - Legal Obligation

Collecting Your Device Information on Our Website Using Cookies, Pixels, Tags, And Similar Technologies (“Cookies Notice”) - Legitimate Interest / Consent

User-Generated Content (UGC) Acquisition From Social Media    - Performance of Contract

In this section, we explain:

When and Why do we need your Personal Data (“Purpose”)?

What allows us to use your Personal Data for each Purpose (“Legal basis”)?

What do we do to your Personal Data for each Purpose (“Processing”)?

Which of your Personal Data do we need for each Purpose (“Categories of Personal Data”)?

How long do we keep your Personal Data for each Purpose (“Retention period”)?

With whom (types of service providers) do we share your Personal Data to achieve the purpose (“Categories of recipients”)?

Site (MANI BY BRITTA HERMANN Domain) Operation


To run the sites that are connected to the MANI BY BRITTA HERMANN domain, fix bugs to make sure you always see the site the way we intended, and monitor compliance with our Terms and Conditions, we screen all traffic to our site and analyse data that is received by our servers.
Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”.


Legitimate Interest


- Device information
- Identity information
- Behavioural and Profile information
- Preference information


Browsing Session

We need your data for as long as you are on the site. We keep it for the duration of your browsing session.


MANI BY BRITTA HERMANN Subsidiaries and Affiliates
Site Administration Support Providers